Webmasters always want to know how well that their web site is doing when compared to their competitor's web sites. However , nobody can actually obtain the backend information of their competition to learn how many visitors that a web site is getting. You can view how well that they are ranking in the search engines, but you do not know how many visitors that they are getting. One place that many website owners use is the traffic rankings provided by Alexa. They use information compiled from users that have their toolbar set up in the internet browser and record information on the websites that they have a look at. Based on this data they provide a ranking of all the websites based on the number of visitors. A large problem with the ratings is that they are influenced towards the types of sites that those who are more technological experienced are inclined to go to, as it is only these kinds of people who tend to set up the toolbar. Individuals who are less tech knowledgeable, usually do not set up the toolbar and in all probability tend to go to different types of websites.
The issue with the Alexa Rankings is that it is very easy to influence that you really do not know if what you view is genuine or if it has been managed by your competitor to look better than it really is. All you need to do to artificially improve the Alexa rating is set up the toolbar on your computer and simply visit your web site repeatedly every day and then watch as your Alexa number gets better. Even better, get a few colleagues to do it as well. There are even paid providers that will do this for you to artificially improve the ranking. This is the reason the Alexa ranking number is likely to be not worth spending much time on as it is so easy to fake.
The last word on the Alexa rating is that it is just that, a rating of websites depending on traffic that is easily controlled. No search engine uses the Alexa number to rank websites, so there isn't any benefit to having a good Alexa ranking.