There comes a time when companies need to hire a professional photographer rather than relying on an employee with a camera, especially when it comes to specialized techniques like scientific photography or macro photography. There are several things a business can do to make the most of this partnership.
The effective photographic recording is about more than just point and shoot.
There are countless variables, such as lighting, distance, and composition that affect the final image. If a commercial photographer doesn’t know what he needs, he is unlikely to get a good photograph. Photos are a concise way of displaying information, so tell the photographer what information you want. A manufacturer may need a photograph of a product, but is it for catalog or engineering inspection? The image from the record will present the work in the best possible light. The idea is intended to attract the buyer to purchase, not necessarily to provide a lot of information. On the other hand, validation would require scaling the object in the image, or you might want to highlight manufacturing flaws, which you certainly don’t want in the catalog image.
Commercial photographers will have their requirements, and some of them will depend on the type of image you are looking for. Some may be related to technical needs, such as a specific space for placing light sources for a photo. Respecting and fulfilling these requests will make it easier to promote the project and help build a better business relationship with the photographer. While the photographer will work to satisfy you, the client, finding compromises in the event of conflicting demands will make everyone happier. Remember that the photographer’s requests are directed towards creating the best possible final image for you in many cases.
This type of professional association can create lucrative alliances for both parties. A commercial photographer will share his experience in developing impressive and enlightening images, and you can better understand your industry and the subject of your photography.
Summary
People are often surprised at how much detail an image can contain. When everyone has a camera in their pocket mobile phone, it’s easy to forget that professional photography equipment and experience can produce images that are orders of magnitude more effective than hobbyists.
