TheSoul Publishing produces innovative content in 18 languages for a global audience of more than 500 million viewers. TheSoul Publishing has a global audience of more than 500 million viewers and has a global audience of more than 500 million viewers. In addition to their website, this material is made accessible on other social networking sites, including but not limited to Facebook; youtube, Tik Tok, and even Amazon Prime Video.
A total of 500 films are produced by TheSoul every month
Achieving a balance between the privacy rights of customers and the personalization of adverts is important to TheSoul Publishing, which distinguishes them from other media providers. TheSoul’s ability to supply users with intriguing information is contingent on advertising revenue; nevertheless, the company has claimed that its goal is to prioritize openness, privacy, and personalization above all other factors.
According to the corporation, TheSoul Publishing sprang from a company known as adme, created in Kazan, Russia, in 2004 and began operations the following year. A digital advertising and content delivery firm specializing in digital advertising, adme was acquired by a competitor. In 2016, its founders decided to transfer their operations to Cyprus. After establishing a presence in the USA in 2018, TheSoul expanded to the United Kingdom, with operations being managed from Cyprus. The business has admitted that it incorporated a new organization in the United Kingdom early this year, previously unknown. A spokesperson for TheSoul Publishing said that the Cyprus headquarters controls and oversees the company’s global operations. Any legal companies created in other countries are just there to help the larger business.
The content ranges from everyday life tips to brain-busting puzzles and five-minute crafts
Aiming to assist publishers in providing transparency and clearly expressing the processes by which a user’s data is gathered, stored, and shared with third parties, the IAB TCF 2.0 was developed. As a result, individuals have more freedom and choice, while publishers and advertisers have a more stable financial future over the long run.
A consent management platform (CMP) that was consistent with TCF 2.0 and could aid them in finding a balance between personalization and privacy concerns was what TheSoul Publishing was seeking when they started their search. It was also vital for Iva and her team to create a solution that met the needs of a variety of teams, including those from the privacy/legal, information technology, and programmatic departments.
It didn’t matter how important a particular task seemed to have been to the operation’s overall structure in the past; everything the organization performed was up for grabs. Every single employee was terminated. These discussions provided leadership with a chance to evaluate the effectiveness of its corporate procedures and, if required, implement newer, more open methods of employee communication.
Seeing what TheSoul Publishing continues to grow on the platform, reaching tens of billions of followers and establishing as one of the greatest creator brands in the world, is both inspiring and humbling.
